The Independent Choice 
For Business Promotional Calendars
100% Kiwi Owned and Operated
Forest Farmed Sustainable and Sustainably Managed Paper. Environmentally friendly vegetable inks.

Calendars Offer Free Advertising (well, almost).

Q. What can we do to convince a business to advertise our brand on their premises for nothing, free of charge advertising 365 days a year?

A. Give them a beautiful, inspiring calendar with your business logo and images on.

Daily Marketing

Calendars may seem really old fashioned, and they are. Since 1582 the calendar we use daily was created and used to note important dates. Business and personal use of calendars continues today as the preferred method of checking important dates and events.

When 67% of consumers say the quality of a product image is “very important” in selecting and purchasing a product, imagine if they see your product without having to search for it, it’s just there on a desk or wall, already on a calendar they see every day. Definitely the kind of brand recognition you can use to promote your business.
World Insights desk front web 2017 small Page 09
Belinda Reid Booklet web 2017 small Page 03

Image Is Everything

Advertising on calendars was one of the very first, and is still, one of the most effective ways of marketing a business. How many times have those Pirelli Girls been seen through the years? Has the Cancer Society calendar inspired a donation to their cause? The All Blacks calendar is sure to be on more than a few walls for sure, as is the World Wildlife Fund’s offering of cute animal pictures.

The point is that all of these organisations use their bespoke calendars to their advantage, either financially or for brand awareness. The reason? Because people respond to images.

Whether it is the amazing New Zealand Landscape, a photograph of wedding cake, or the latest in hairstyles, people will always respond to an image. If it's a good image, then you create a talking point, once that happens then you have a knock-on marketing program that didn't cost you a cent.

Does Calendar Marketing Work?

This is an easy question to supply an answer to, YES!

When was the last time a perfume was sold, or given as a gift without it being smelt? Every day millions of bottles of designer perfumes are sold to people who have no idea if it smells like vanilla, roses, or that new car smell we all love. Why? Because the marketing companies know that image is everything, millions and millions of dollars are spent to give consumers an image, a representation of a product that will inspire a purchase. You as a business owner don't need to spend millions to create an image, you already have a business, you already have a logo and a product. All you need to do is make as many people as possible aware of your brand by using the promotional tools you already have at your disposal, a camera, a product or service and Baldwin Calendars.

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